Boutique Chocolate
Chocolate confectioners are popping up all over
the place these days, much as boutique wineries
did in the ‘90s. As with their winemaking
brethren, the emphasis of this new wave of
chocolatiers is on limited quantities made with
high quality ingredients and a great deal of
creativity.
And, like many boutique winery owners whose
previous careers ranged from car racing to
medicine, many of these confectioners weren’t
born into the trade. John Doyle studied Italian
literature and art history as a prelude to
starting Jubilee Chocolates with his wife, Kira.
Pete Slosberg was the Pete behind Pete’s Wicked
Ale microbrew before he became Cocoa Pete.
These and more chocolatiers are feeding
America’s increasing appetite for fine
chocolate. “Chocolate has undergone a tremendous
uptick in quality,” says Ron Tanner, vice
president of the National Association for the
Specialty Food Trade, which sponsors the annual
Fancy Food Shows. “As in a lot of categories
like wine and cheese, people are not eating as
much but they’re eating better quality,” Tanner
says. “Instead of Hershey’s Kisses at $3 a
pound, they’ll pay $30 a pound for lavender
chocolate.” In fact, retail prices for some of
the confections I’ve been tasting go as high as
$60 a pound and beyond.
While artisanal chocolate candy-making has
definitely grown, no one seems to know how much,
according to Joan Steurer of Chocolate
Marketing, a Beverly Hills, CA food consulting
company specializing in chocolate. “There has
been a renaissance in the last five years, but
so many [confectioners] are under the radar
screen,” Steurer says. “Many sell out of their
shops, on the Web, even at farmer’s markets.”
The SweetBliss line of chocolates was my
favorite among those from several producers,
though there were individual standouts aplenty.
Ilene Shane created SweetBliss after she got
tired of jetting with fashion magnate Ralph
Lauren to his numerous residences as his
personal chef. Lauren encouraged Shane to pursue
confections after she whipped up some
butter-crunch candy that floored him.
Shane began with the chocolates she and many of
us loved as kids. Then she elevated them to
heights we couldn’t fathom when we popped them
into our mouths during Saturday matinees. For
flavor combinations, Shane says, “I researched
back into my past.” But for raw materials,
quality is her only concern: “Every ingredient I
use is prime.” For her black and
white--basically s'mores dressed up for a
ball--she creates her own marshmallows, caramel
and graham crackers. Instead of enrobing them in
cheap milk chocolate, she uses 60 percent cocoa
Belgian chocolate. The result is camp food for
adults.
Her clusters are golf ball-sized candies with
centers that remind me of Ben & Jerry’s ice
cream flavors: cherry coconut, strawberry
shortcake and, best of all, biscotti. Potato
stix are the familiar potato matchsticks made
into clusters with a chocolate coating--a couch
potato’s dream. The almond butter crunch and
pistachio butter crunch, however, are the
standouts. Both are nutty, creamy and chocolaty
all at once. The pistachio has a special snap
and an almost spicelike quality.
John Doyle’s chocolates were inspired by the
confections of master chocolatier Larry Burdick
in New Hampshire and by Judy Wicks, owner of the
White Dog Café, who pioneered the melding of
social consciousness and good food in
Philadelphia. The result is chocolates with
heart and soul. “Our goal is a progressive,
socially innovative business,” says Doyle, who
has the mint for his mint chocolates grown by
students at Drew Elementary School in West
Philadelphia. The mint chocolates are ethereal.
The mint flavor is clean, fresh and pure and
floats across the palate in perfect harmony with
the chocolate.
Raspberry chocolates are equally superb. The
berries, which John and Kira help pick, come
from Green Meadow Farms in Pennsylvania Dutch
country. Because they are highly perishable, the
berries are frozen as soon as they are picked at
their peak. “We could never get this kind of
ripeness from California berries,” Doyle says.
After Slosberg sold his beer company in 1998, he
traveled extensively in Belgium, where he was
impressed by the quality of chocolate. Before he
knew it, he was at the Culinary Institute of
America in Hyde Park, N.Y., learning how to make
chocolate candy. “I was trying to create a new
chocolate category between Hershey’s and
Godiva,” Slosberg says. “I wanted more intense
chocolate flavor, even for milk chocolate, but
not with any bitterness.” Each of the four Cocoa
Pete’s chocolate bars consists of three molded
mounds of filled chocolate stuck together. Of
the four, I liked Berry Berry Dangerous best.
Made from organic strawberries, it has a deep
strawberry flavor and a long finish.
Jeff Shepherd thought that the best way to make
great fruit-filled candies was to grow the fruit
himself. At Lillie Belle Farms in Oregon’s Rogue
Valley, Shepherd raises organic red and gold
raspberries, blueberries and Marionberries. His
molded chocolate, in the shape of a butterfly,
has one of the most concentrated raspberry
centers of any chocolate I’ve ever tasted. It
even has the seeds. His scallop-shaped
blueberry-filled chocolate isn’t far behind.
Food as fashion was abundantly evident when I
visited Vosges Haut-Chocolat’s shop in New York.
The chic and austere SoHo showroom was done in
white and shades of purple, with a marble eating
table surrounded by stools covered in white
leather. On the wall flashed a film that
showcased the works of Spanish architect Antonio
Gaudí, whose flamboyant creations inspired
Vosges’ Gaudí collection for the month of
August. “We market ourselves as fashion
chocolate. So much goes into each chocolate.
It’s like a dress--one of a kind,” says store
manager, Natalie Markoff, whose sister Katrina
created Vosges. Fashion doesn’t come cheap,
either. The 1-ounce Vosges Sophie bars cost
$6.50.
One of the Gaudí items was a nicely balanced mix
of white chocolate infused with saffron, then
rolled in large, multicolored sugar crystals for
crunch. The September Collection Vincent Gallo
was named for the actor and director, a friend
of Katrina’s, and focuses on Italian
ingredients. The intriguing truffle bearing his
name mingles sweet and savory with dark
chocolate enveloping Italian Taleggio cheese and
walnuts.
Though Katrina likes to use bold flavors, she
always employs them with a deft touch. For
example, while the Red Fire Bar has chile
peppers and cinnamon, neither overwhelms the
dark chocolate. Ditto for the Naga Bar, made
with curry and coconut, and the Black Pearl,
made with ginger and wasabi. But just to show
she hasn’t lost her Midwestern roots, Katrina
makes a dynamite toffee with all-American
ingredients including Indiana butter and
Wisconsin cream.
The upgrading of America’s chocolate palate
hasn’t gone unnoticed among European chocolate
makers. Chantal Coady, author of several
chocolate books, has made her Rococo chocolates
in England since 1983, but they weren’t
available in the United States until recently.
Coady, who uses chocolate blended from beans
from Grenada, points out that some innovative
ingredients actually go back centuries. “With
our artisan bars we are trying to find exciting
flavor combinations, which are also
well-balanced,” she wrote in an email exchange.
“Many have a historic precedent. The use of
herbs and spices with chocolate goes back to the
Mayans and Aztecs.”
I loved the Rococo sea salt artisan bar, an
intriguing taste of chocolate and caramel
mingled with a salty tang that seems to
accentuate the other flavors. Fruit hits you
first in the orange and geranium bar, but then
the floral qualities of the geranium linger on
the palate. Cardamom treads a delicate balance,
remaining exotic while not appearing heavy or
overbearing.
Artisanal chocolate confectioners such as Coady
and Markoff have pushed the edges of the
chocolate envelope by infusing it with
surprising flavors. That in itself might not be
remarkable, but the use of high quality
chocolate and dedication to taste rather than
novelty is what sets these producers apart.
Wasabi and chocolate? Who knew?
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